Let’s talk about that moment.

The deal closes. The milestone hits. The board applauds.

And the founder? Already halfway down the rabbit hole of the next thing.

High-performing C-levels and investors often don’t celebrate—not because they’re modest, but because the desire machine doesn’t turn off. It's wired to crave, not to conclude.

Here’s the annoying truth:

That post-goal hollowness isn’t a personality trait. It’s a systemic tax on performance.

When you normalize the habit of skipping satisfaction, your teams start modeling it.

They chase harder. Produce faster. And still, morale thins out. Strategy gets reactive. And turnover? Let’s not even go there.

Performance cultures that reject fulfillment don’t scale sustainably.

They burn white-hot until they don’t.

But hey, don’t take this as gospel.

Tear it apart.

Or better yet—DM us. Comment below. Let’s debate it.

We don’t have time for nice corporate delusion.